BERGUE JEWERLY STORE, CHIADO, 2022

A non-traditional jewellery brand opened its second store in Chiado, Lisbon, maintaining the atelier-store concept that defines the brand. In this space, the goal was to create a more personalised service environment for the design and development of more refined pieces.

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The customer journey, the pieces on display, lighting conditions, workshop activities, and all functional elements—from tables to jewellery supports—were carefully designed: display modules, lighting fixtures, counter, service table, hangers and trays. The design of these elements followed a logic of seemingly solid volumes, aiming to highlight the jewellery without distractions.